Proprietary primary research
We use customer research our team has conducted or validated. Client outputs remain aggregated and de-identified; respondent, project and research-client identities stay private.
Markets MRI methodology
Evidence should narrow a decision—not manufacture certainty.
Markets MRI compares a confirmed company situation with relevant research only inside market and business contexts currently available in the product.
Relevance before transfer
Shared country or industry labels are not enough. Buyer, workflow, problem, product mechanism and organizational context determine whether an observation can inform a conclusion.
Counterevidence stays visible
A recurring pattern is not treated as universal. Material counterexamples narrow the implication and can keep a claim uncertain.
Known, hypothesis, unknown
Supported conclusions, testable interpretations and unresolved claims remain separate. UNKNOWN is a valid and often decision-useful result.