Evidence before market commitment
Start with a Baseline MRI for one decision. Keep it living while you execute. Add markets when you expand.
One decision, one market, stated as a document you can act on.
One-time fee, no automatic renewal. Generated in the app, usually within 24 hours of confirming your brief.
- Decision, market and recommendation with confidence score
- Registry of the critical assumptions the decision rests on
- Each assumption scored against public, proprietary and your own evidence
- Conflicts, gaps and outdated evidence flagged explicitly
- Next gate: what must happen before you commit further
- PDF report and in-app registry
Keeps the Baseline current while the decision is being executed.
Requires a Baseline MRI. Cancel any time.
- New evidence matched to your assumptions continuously
- New MRI version whenever confidence or the verdict moves
- Version history with what changed and why
- Add your own pilot, sales and interview evidence
- Research briefs proposed for gaps, run only with your approval
- Email alerts on material changes
Several markets or decisions tracked side by side.
Scoped to the markets and decisions you need. Quote on request.
- Everything in Living MRI for each market or decision
- Cross-market comparison of confidence and gaps
- Custom pricing sheet available as a PDF on request
14-day refund on your first payment; for Baseline MRI, the window ends when the report is delivered. All prices in USD, excluding applicable taxes. Orders are processed by Paddle.com, our Merchant of Record. Markets MRI is operated by ANDATA LLC. See our Terms of Service and Refund Policy.
Questions
How does billing work?
Checkout, invoicing and tax are handled by our reseller Paddle.com, the Merchant of Record for all orders. Prices are in US dollars and exclude applicable taxes, which are calculated at checkout.
Can I get a refund?
You can request a full refund of your first payment within 14 days of purchase. For a Baseline MRI, the refund window also ends once the Baseline report is delivered. Subscriptions can be cancelled at any time and stay active until the end of the paid period. Full details are in the Refund Policy.
Which markets are covered?
A market opens to customers once its evidence has passed validation. When you set up a decision, the app shows which markets and business contexts are available before you pay.
What does the software do?
Markets MRI is a web application. You describe a market-entry decision; the platform builds a registry of the assumptions behind it, scores each against public sources and our research dataset, and keeps it updated as evidence changes. Everything runs in the app, with nothing to install.